Worshipping the Holy Name
Chanting is a sacred service of worshipping Krishna, just as we worship Deities. Chanting is Krishna’s super-special mercy incarnation that has descended for our greatest benefit in Kali Yuga.
Developing a Personal relationship with Krishna
Developing a personal relationship with Krishna is essential. Sambandha is the first step in realizing prayojana. By chanting in a manner calling out personally for Lord’s mercy, His grace can be easily accessed.